Matt Zeiler, founder of Clarifai, a photo and video recognition API, explained how his company’s software works to improve both image searchability and people’s lives.

Clarifai’s technology can understand what a photo is in a fraction of a second. The technology can also be used to include or exclude any type of image content for custom search results. Businesses are using Clarifai to identify their logos in photographs and determine who is using their products and in what ways.

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