Beyond its core application programming interface (API) for image and video recognition, Clarifai has launched the Forevery photo storage app for iOS and recently introduced Custom Training and Visual Search services. General-purpose deep learning — which typically entails training artificial neural networks on heaps of data, such as images, and then getting them to make inferences about new data — is not the easiest business to be in, even as some companies look to follow the likes of Facebook and Google and use the technique to improve their applications.

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